Sample by My Essay Writer
Case Summary
A group of investors who had formed Trap-Ease America had in January invested a substantial amount of money in the making of a new innovative mouse trap with women as the target market. This mouse trap was considered less “messy” when compared to the violent spring-loaded mouse traps. Although Martha has forecasted that the company would have sold about five million units in the first year, the progress suggested that the sales would significantly be less and this was forcing her to rethink her marketing strategy. [“Write my essay for me?” Get help here.]
Question 2: Target Market
Martha has identified the best target market for Trap-Ease because they did not like to deal with the risks and unpleasantness at home created by the standard spring-loaded mouse trap. Martha could also target another market segment: business organization offices. Many offices, especially those that deal with huge paper works struggle with rats in the office and would not be willing to deal with the unpleasantness of the standard mouse trap due to the hygiene standards in modern-day offices. This expanded target market could see her get closer to her five million units per year.
