Features and Benefits of a Teen’s Tracking Device
Parent’s biggest priority is to make sure that their children’s safeties are great. However, this can be a lot harder to do once the teenager is grown and independent. Luckily, while teens are out there driving in their family vehicles, parents can use various GPS tracking devices to track them and their driving behaviors. The more prominent involvement of teen drivers in traffic accidents propelled the establishment of equipment for trailing them. The tool offered various technological solutions and conveniences linked to multiple road challenges. Precisely, this equipment observes the vehicle’s velocity, location by using a GPS and heading for the teenagers (Hannan et al., 2018). It offers feedbacks via various means such as sensors and video recordings of improver driving conduct.
The tool usually comes in car locks with an already installed Sim card. After activation processes, teenagers’ parents and guardians can get alerts when their children abruptly or are associated with dangerous drivings. Additionally, the equipment for trailing teenagers comes up with a broad range of pros that all revolves around its operational mechanisms and capabilities to detect dangers before it takes place to ensure that the teenager is involved or is directed to take a cautious action. Studies reveal that many teenagers who receive feedbacks about unsafe driving conduct are most likely any probable dangers (Hanna et al., 2018). The chart below includes a detailed feature and benefits of the Spark Nano 7 GPS trackers that teenager’s parents can use to monitor their children’s drivings.
| Personal Locater Device GPS Trackers | ||
| Feature | Benefit | |
| The device has a GPS monitoring device | The teenager’s parents can locate the vehicle’s position from any place if a situation ever arose while their children were out driving.
Also, this ensures the safety and security of all teenagers because, in case of anything, they will easily be tracked. |
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| The device has detailed activity reports that comprise driving speeds, address locations, mileages, and even stops. | This is beneficial to the teenager’s parents because as their teen drives, they will quickly get reports on their driving speeds, mileages, stops, and their precise locations at the exact time.
Also, the parent will be notified every time the teen makes a stop, get their exact location, date, and time of the stop so that they can judge if that’s normal or unusual. |
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| The device has an extra layer of safety offered by the SOS buttons. | The SOS button can allow teenagers to press the button in cases of emergencies.
Additionally, the SOS button can also notify the phone numbers set by their parents whenever it is pressed because the trackers will send the exact location and time via an SMS, email, or even a smartphone notification. Besides, the button averts injuries and kidnappings, and it is an efficient way of keeping teenagers out of harm’s way. |
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| The device has software features such as Geo-Fence Zones. | This feature enables the user to draw zones on the map around vital places such as their home and school.
Moreover, the software is built to send notifications whenever the teenager enters or leaves the pre-set geo-fence zones. In this manner, parents can keep an eye on their children and take any necessary action in case of danger. |
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| The device has a built-in antenna with superior GPS sensitivity. | This way, in case their cars get vandalize or stolen, parents will be aware of this because the antennas allow tracking of the vehicle’s navigations. | |
| Lastly, the device has speed alerts offered through emails or cellphones. | This feature enables parents to have control over their teenager’s aggressive drivings.
Also, the parents will instantly track the vehicle and monitor their driving speeds from the comfort of their homes. |
SWOT Analysis
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) assessments for teen driver’s tracking devices were explored, and the following outcomes were presented. SWOT analysis is crucial for developing an efficient tactical tool that will maximize every opportunity and greatly diminish any threats and weaknesses associated (Setjono et al., 2020). Some of the strengths of this device include its excellent features and the multiple benefits it offers to its users. Majorly, the devices have built-in antennas with excellent GPS sensitivities that allow the parents to track their kid’s vehicle movements. Also, it has speed alerts that can be sent via parent’s emails and cell phones, enabling them to take necessary actions towards their teenager’s aggressive drivings. Moreover, the cloud-based training software on the device allows for parents to view the real-time location, routine history, and kid’s stop duration to keep parents’ minds at the ease of abductions and kidnappings. Besides, being aware that they can track their kid’s whereabouts in a matter of seconds, parents will have peace of mind.
However, some of the challenges of this teen’s tracking devices include inaccuracies. Typically, GPS tracking devices depend on at least four satellites to acquire signals. If they only connect with three, the positioning will be incorrect (Setjono et al., 2020). Problems can happen when obstacles such as buildings, walls, and trees obstruct signals. In addition, extreme weather conditions such as geomagnetic storms can cause issues. The mapping innovations used together with the GPS may be incorrect and cause navigational errors.
Consequently, the teen’s tracking devices can have a weakness of battery or signal failures. Sole dependence on GPS can bring issues in case the teenagers suffer signal failures or use battery-operational devices that may run out of power because GPS device uses a lot of power. Thereby, parents may sometimes find it hard to track them in case they run out of power or signals.
Nevertheless, some of the opportunities of teen tracking devices include the more significant profit margins that the companies selling corporations will make. These devices are relatively cheap, but to take full advantage of the equipment, selling corporations have developed sign-ups and customer subscriptions, which allows them to enroll at an extra service. This includes extra data storage, extra means of visualizing the data, or other services that bind the user to the selling company. For instance, this tracking device has a tiny wearable camera advertised as a clip. When buying this tracker, parents buy it at a lower price, but they have to opt for either a three-month subscription, enabling them to store their data in the cloud (Howard, 2018).
Finally, one of the threats of using this device is possible data exploitation by hackers. Hackers may exploit this data to use it for their gains. Considering that many parents’ sign up for their information before using the devices, this may be a life-threatening approach since when they are hacked, a lot of private information may be exposed and can be used against them and their families. Moreover, there is a more significant threat than data that may be exploited to generate comprehensive user profiles that can be used against the self-tracker.
SWOT Action Plan
The strengths of this device included its excellent features such as built-in antennas with its outstanding GPS sensitivities, great speed alerts via emails and phones, and cloud-based training software that allows teenager’s parents to know the exact location, time, and speeds of their aggressive teenagers. However, manufacturers can develop an additional layer of safety on these features by developing an SOS button that enables teenagers to press in emergency cases. The weakness included battery or signal failures.
Manufacturers can avert this weakness by creating third-party options such as Bluetooth GPS receivers for better signals. The significant opportunity included additional sources of income to selling corporations by using customer subscriptions. This can be enhanced by selling companies elevating their subscriptions from 3 months to a 12-month subscription to increase incomes. Lastly, the threats included exploitation of data by hackers to the users (Howard, 2018). This can be avoided by manufacturers creating options to enable their users to install new updates to their operating systems, such as security fixes that prevent hackers from accessing their private data.
Market Segmentation
Market segmentation is a marketing tactic in which selected groups of customers are chosen so that some commodities or product lines can be shown to them in a manner that appeals all their prefrences.The market segmentation of the Personal Locator teen tracking devices focuses on four areas of its potential customers. This tracking device is new in the consumer market. Still, luckily, it is the beginning of a brand new firm with potentially explosive growth due to the decreasing innovation expenses, which allows its end-users to afford and use a technology that was initially developed by, and for the military (Alavijeh & Naseri, 2017). The first market segmentation is the demographic, which uses a narrative description of the family consumers. Demographic segmentation is one of the most popular forms used.
It refers to diving up the end-users based on observable variations such as age, sex, marital status, occupational levels, and income. Typically, combining demographic segmentations with other types can help narrow down a particular market even more. Some specific products are target towards specific populations. In this case, the Personal Locator teen tracking devices will be targeted at the teenager’s parents (Shafai et al., 2021). Several ways can be used to collect demographic information, and the most common is asking the end-users directly. The other method involves getting data from second and third-party providers such as marketing service providers and credit bureaus.
The other type is called behavioral segmentation, and the narrative description in this is happy online shoppers. Behavioral segmentation is a market-based tool that analyses the customer’s behaviors, especially regarding what they think about the products. For this tool to work, sellers can divide their consumers based on the conduct they portray, enabling you to create messaging that caters to those conducts. An example of the different types of behaviors to look at includes customers’ shopping behaviors because consumers’ online shopping habits are related to their likelihood of making an online purchase on the tracking device’s websites. Also, traders can look at the actions taken by their customers on their websites. Tracking the actions of the users on the online tracking devices helps traders understand how they interact with their products.
Last but not least, geographic segmentation can also be used, and it uses a narrative description of Geographical Trackers. Often, this market strategy involves splitting up the market based on the location of the consumers. Customer’s locations usually help traders better comprehend their needs and allows you to send out location-specific ads (Toumeh et al., 2018). There is multiple geographical segmentation, and the most common include identifying end-users based on their states, countries, and even zip-codes. Moreover, the sellers can track their customers based on where they reside, such as population densities and security. Finally, psychographic segmentation is the last segmentation tool, and it involves narrative descriptions of emotional calmness to teen parents. Although it is pretty similar to demographic segmentation, it deals with mental and peace of mind. Sellers can take advantage of the teenagers driving aggressiveness and develop tracking devices that can be sold to the parents because they will be relaxed knowing that they can track their children’s movements while driving (Toumeh et al., 2018). Understanding this aspect of the teenager’s parents can help sellers develop commodities that appeal to them even more efficiently.
Supply Chain for Products
The supply chain for tracking device shipments involves movements across different topographies, transfer via incorporated supply chains, and frequently changing hands. Typically, this elevates the possibilities of supply chain delays that may affect the producers’ manufacturing schedules (Mhetre, 2018). Many business heads opt for the Internet of Things to sense and adapt, improve operational tracking device’s visibilities, address regulations, and respond to changes in competitive pressures. Even though many commercial businesses possess the Internet of Things as a solution, roughly about 87% of them aim to expand their use and include more different sector data as part of their data gathering approaches. Some of the problems that the supply chains of the tracking devices face include risks, slow response times, and numerous blind spots (Mhetre, 2018). However, the senor based visibilities and the Internet of Things can help the tracking device supply chains by mitigating risks, clearing up blind spots, and assisting with faster response times.
| Supply Chain for Products | ||
| Upstream | Midstream | Downstream |
| Production-related activities are upstream activities. They include the Gathering of satellites. | Transport and storage activities are regarded as mid-stream activities. They include: | Downstream activities cover the marketing and selling of the tracking devices to consumers. |
| The assemblage of ground stations and receivers. | Underground storage facilities of the devices and warehouses are identified. | Labeling activities are done to the finished product |
| Visual inspection of the GPS components after assemblage. | Transmission cables for electricity and network connectivity.
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Standard operating instructions are developed for the tracking devices |
| Function and RF Coupling tests are conducted on the devices to check for errors. | Vessels and vehicles for shipments of the devices to end-users are identified. | Pack-ups of the final products are done. |
| End-users include the retail consumers and the final consumers, such as teenager’s parents. |
Integrated Market Communications
Integrated Marketing Communications incorporates marketing tools such as advertisements, sales promotions, direct marketing, and public relation (Sohal & Kaur, 2018). Advertising tools work productively when they are work in unison rather than in isolation, and the tactic behind IMC is to develop a seamless experience for all their end-users. Usually, corporations must promote their brands for their final customers and compete with rivals to stay in the market for a more extended period. The two Integrated Market Communication tools used in this project include advertising and the use of Television for commercials (Sohal & Kaur, 2018).
Precisely, advertising is a non-personal paid form of communication that can be used to create awareness to the end-users about tracking devices for teenagers while driving. It is one of the most efficient forms of communication because it reaches a mass audience simultaneously within a brief period. It is the backbone of contemporary national and international marketing. Advertising creates brand awareness because buyers usually do not have any brand knowledge (Sohal & Kaur, 2018). Therefore, a good advertising tool must have the correct message communicated via the correct media to reach the right end-users and right prospects at the proper time with reasonable expenses. However, advertising is only one aspect of the marketing mix because various elements influence the actual sales, including the product itself, point of purchase, and package designs.
Nonetheless, it is paid for by the person who wants to communicate his goods or amenities to the final consumers. The advertiser persuades and induces the reader, viewers, or even listeners to take some initiative to purchase the advertised commodity so that the advertiser can have profitable sales. Some of the advertising media includes newspapers, radio, TVs, Cinema films, posters, and even direct mails. Some of the strengths of this promotional tool comprise its ability to offer planned and controlled messages because it can reach and influence numerous individuals at the same time, quickly, and at a meager cost per prospect. For this reason, this mass communication tool will effectively and efficiently create awareness to end-users about the existence of the tracking devices for teenagers while driving because, with the proper advertising mechanisms at hand, buyers will be induced to buy and re-buy (Sohal & Kaur, 2018).
Equally important, the other promotional tool for the project that is as crucial as advertising is personal selling or face-to-face selling. Personal selling is the most effective technique used by traders to convince the buyer to purchase products. It involves the trader using their interpersonal skills to convince consumers to buy a particular product (Bijli & Upadhyay, 2018). The salesperson will highlight the numerous excellent features of their products to persuade the customer that the product is only meant to add value. For instance, regarding the project, the seller will convince the teen parents that the tracking devices have excellent features such as built-in antennae that have significant GPS Sensitivities and have trackers that enable them to track their kids’ movements while driving themselves. However, getting a consumer to purchase a commodity is not the primary focus behind personal selling at all times.
Often, corporations try to follow this method with end-users to make them aware of newer commodities. The corporation wants to spread awareness about a particular commodity for which it implements a person-to-person method. Personal selling comprises personal touch since the salesperson knows better how to pitch a commodity to a potential end-user. Additionally, personal selling takes place via diverse channels such as retail and direct-to-consumer media. Retail involves a salesperson interacting with probable customers who come on their own accord to enquire about different commodities. The role of the salesman is to ensure that he comprehends the need of the customer and adequately displays numerous commodities that they keep under a specific category. On the other hand, under the direct channels, a salesman visits probable consumers to make them aware of the existing and new commodities that their corporation is producing or any new offers that the consumers may benefit from direct-to-consumer sales.
Creative briefs
| Process Step | Example |
| Project | To use advertisements and personal selling as promotional tools for the tracking devices for teenagers while driving. |
| Objectives | To increase the project’s brand and create awareness about the excellent features of the tracking devices for end-users. |
| Target Audience | This entire project’s target audience was teenagers’ parents because teenagers are aggressive drivers who do not drive cautiously while on the road. Luckily, parents can track the exact location and speed they are moving with (Whitler, 2018). |
| Key Messages | The Personal Locator Teen tracking device is an excellent tracking device because it has outstanding features and benefits for the end-users. The features include alerts through texts or email, driving speeds, address locations, mileages, and even stops teenagers make. |
| Deliverables | Websites, blog articles, and social media posts |
| Deadlines and Mechanical needs | Advertisements to be done within a week.
Personal selling is to be done for roughly (Whitler, 2018) 7 days. Advertisements can be done in newspapers, magazines, directories, and direct mails. Personal selling can be done via customer approaches and making presentations. |
| Budget | The total project budget is 8000 dollars. |
References
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