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FACEBOOK PRESENTATION

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THE EFFECT OF FACEBOOK ON RELATIONSHIPS

Facebook
Slide 1: Implementation

–        Facebook is the most popular social networking site and one that the vast majority of students will already be on.
–        To get students on board with Facebook, you would only need to create a Facebook group for the university.
–        Invites can then go out to people who are in the university and they can join the group.
–        Members will facilitate conversations among people within the group.

Slide 2: Administration

–        In order to ensure the group meets the goal to build a community within the university, there will need to be an administrator.
–        The administrator should be savvy about finding out who attends the school.
–        The administrator will allow only the university’s students into the group.
–        The conversations should also be monitored to ensure it doesn’t change the tone of the group, which should be focused on the university and activities among its students.
–        There should be some discretion by the administrator as to what can be said on the page.

Slide 3: Building a Community

–        The group administrator, and others who are in the group, can create events and invite others in the group to these events.
–        This will help people meet face-to-face and create a university culture.
–        Everyone in the group should be included in the invites, as to not exclude anyone.
–        People should be encouraged to bring anyone they know who is interested in attending the university. This will help build the culture, while promoting the university to those who don’t already attend.

Slide 4: Announcements and Requests

–        The group should also be a place where people can find help when they need it.
–        A person in the group can post on the group wall requesting to purchase a used copy of a book, for example.
–        Someone looking for help with homework might also find the page useful.

Slide 5: Group Creation

–        Because this group will represent the university in the cyber world, it should be designed to reflect the university’s priorities. For example, consider using an image of the school with students enjoying the campus on the front.
–        We might also consider posting the school motto.
–        A photo collection of the sports teams would be appropriate.
–        Links to sports schedules and other groups could help build the university’s profile.

Business-Level and Corporate-Level Strategies Assignment

Slide 6: System Development Lifecycle

–        The group would only take several hours to create, but the detail would require more time.
–        Creating the page is a matter of clicking a button from a Facebook account.
–        A name then needs to be chosen, such as “University Life.”
–        Pages can then be easily uploaded.
–        Students can then be invited by accessing their Facebook page and clicking “invite.”
–        Eventually the word will catch on and many students will be a part of the group.
–        It should be noted that this site can be developed at no cost.

Twitter
Slide 7: Implementation, Creation and Administration

–        Twitter is the second-most popular social networking site and can be easily set up for free.
–        A twitter account for the university can be set up in minutes and is much easier to run than Facebook, though that is very simple as well.
–        A simple image and a brief biography about the school is mainly all that is needed.
–        An administrator will need to monitor what is being posted to the school.
–        People can be invited, just like in Facebook, but in this case to “Follow” the university’s Twitter page.

Slide 8: Building Community

–        An administrator can post quick comments onto the Twitter account.
–        These comments can be messages about what is happening around the school
–        This can build conversation and get student input about any given situation, such as rising tuition fees.
–        People who follow the university can be grouped together, and everyone will know who is in the group.
–        The convenience of letting everyone know at once about what is happening related to the school is a major benefit.

Slide 9: System Development Lifecycle

–        The account doesn’t take long to set up and doesn’t require a lot of attention.
–        It’s a smart idea to post something onto Twitter each day, so that a community begins to pay attention to the school’s posts.
–        People will occasionally “Follow” the university, at which time it would be prudent to “Follow” them back. This can be done with a simple button click.

Slide 10: Scope

–        This project is becoming more and more of a requirement among organizations to become leaders.
–        It would be a marketing tool used by the school to get the attention of possible future students who can follow the university on Twitter.
–        The service can be used to provide students with useful information about events that can help build the student community.

Slide 11: Disadvantages to Social Networking

–        There is a possibility for students to neglect other forms of interaction.
–        Potential exists to spread hate/cyber bullying.
–        Scams are possible.
–        Students may spend too much time on the sites and less time on studies.
–        It has the possibility of fueling narcissism.

Slide 12: Advantages of Social Networking

–        Social networking connects people.
–        Organization such as the university can have a sense of culture after joining a social networking site.
–        Access to information is streamlined and the university’s social networking accounts will provide a way to communicate with students.
–        Students will feel like they are part of a community.
There is no cost involved in most social networking sites

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By Hanna Robinson

Hanna has won numerous writing awards. She specializes in academic writing, copywriting, business plans and resumes. After graduating from the Comosun College's journalism program, she went on to work at community newspapers throughout Atlantic Canada, before embarking on her freelancing journey.